WELCOME TO MITCHELL CYCLES
With 60 years of experience serving Taranaki in the cycling industry, we’re proud to support riders of all levels with trusted advice, quality bikes, and friendly service. From road, mountain and e‑bikes to leading brands like Specialized, Trek, Orbea, Santa Cruz, Sinch, Cube and more, our team can help you find the perfect ride.
Our fully equipped workshop offers servicing and repairs — you can request a service online — and we’re always here to help with gear, accessories, nutrition and expert advice. If you’re new to Mitchell Cycles, read about our history and meet the team, browse our brands lineup, or contact us in store.
WORKSHOP
Our mechanics have over 20 years in the bike industry between them and are committed to getting you back on your bike and out riding again as quick as they can.
FEATURED BRANDS
ABOUT US
The staff here are all riders, so the support doesn’t stop at the store – we will see you on the road or out on the trail! We aim to encourage people to take up cycling as a lifestyle choice.
LATEST HAPPENING'S
Amflow PR combines striking aesthetics with a 22kg full-carbon frame, delivering up to 150N·m of torque and 1500W of peak power on configurations equipped with the Avinox M2S Drive Unit. With a swappable battery system, it unlocks flexible rides and limitless exploration, powered by smooth, controlled delivery.
✅ 150N·m & 1500W, Powerful Output, Ultra‑Quiet
✅ 800Wh Removable Battery
✅ 22kg-Class All‑Terrain Performance
✅ 40 Geometry Configurations, Flexible Adjustment
✅ SmoothShift Fast Gear Changes
✅ Apple Find My Tracking
#AmflowBikes #AmflowPR #MountainBike #eMTB
Sinch bikes have become a favorite for many of our customers, from the Hauraki Rail Trail in the Nth Island to the Dunstan Trail deep in Otago. 🚴♂️🚴♀️
This month Sinch have some great deals on selected models which will set you up for your summer of adventure by bike. Check out the link below👇https://sinchbikes.co.nz/collections/spring-sale-2026
Thank you so much to our August customers, your purchases have helped the 1 in 3 local people fighting cancer. ❤️
