Mitchell Cycles was founded by Dave Mitchell in 1953. The original store was in Liardet street.
Since then the store has seen several changes in ownership and locality before shifiting to the current location in 2010. Dave, the founder, was an avid racing cyclist. While it was a family orientated shop he catered for the more competitive rider as well. These principles still hold true in the store today.
MEET THE TEAM
MATTY KING
/ OWNER/GENERAL MANAGER
With over 30 years in the cycling industry, Matt’s journey has taken him from the race track to becoming a highly skilled bike mechanic.
He rides to work every day, continues to compete in mountain bike races, and is passionate about gravel grinding and bike packing – always chasing new adventures on two wheels.
GLEN PHILLIMORE
/ SALES & SERVICE
Except for a misguided 14 years in Auckland, Glen has lived in New Plymouth all of his life.
He was an avid Junior Road Cyclist until the pull of the forest, gravel and Mountainbiking took over.
Glen has worked in retail since 1986 and has been part of the cycling industry for over 25 years. These days he commutes to the shop most days and rides for leisure with his wife and 2 adult children on an Emtb.
MATT GOODSELL
/ MECHANIC
Matt has been deeply involved in the cycling industry for over 30 years, from racing to honing his craft as a skilled bike mechanic.
A dedicated cyclist, he commutes to work daily and continues to compete in mountain bike races, keeping his passion for the sport alive.
CALLUM Moffitt
/ MECHANIC
Callum has been riding since he could walk, And racing competitively in both Downhill and enduro for the past 7 years Callum joined the team at Mitchell cycles as a full time mechanic back at the end of 2022